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Gooseberry Fool is pledging the first £50,000 of net profits to brain tumour charities.
Why you might ask. The reason is a deeply personal one. Around the time we were resurrecting our ideas for a tie business, the family received shocking news that our young, fit, tennis coaching Mum had been diagnosed with a malignant grade IV brain tumour.
With no lifesaving options available through either the NHS or private healthcare, Mum’s only hope was an experimental immunotherapy in its trial stages. This treatment however, was prohibitively expensive so we needed to raise money, lots of it and fast. We expedited our plans to set up Gooseberry Fool Ltd to in order to generate funds for Mum’s lifesaving treatment.
The family’s first initiative was to organise a 100 mile sponsored bike ride from our home in Cambridgeshire to the Norfolk coast. In seeking out a charitable partner for this event, we were very lucky to find brainstrust – ‘the brain cancer people’ (registered with the Charity Commission for England and Wales as Charity No. 1114634), who are dedicated to providing personal 24/7 support for people diagnosed with brain tumours in the UK. They provided the charitable identity for our fund-raising and importantly, the charity’s trustees are responsible for managing these funds on Mum’s behalf.
The event – Horrell Brainwave – was a huge success with 104 cyclists taking part and the support of countless friends and family made the day possible, allowing us to raise over £200,000. With this significant amount already in place for Mum’s treatment, Gooseberry Fool is now
pledging the first £50,000 of net profit to the following brain tumour charities: –
brainstrust, the brain cancer people – to further the important work they do as the UK’s only dedicated brain tumour support charity. Because they truly understand, they are able to campaign for the brain tumour community to help solve real issues. Donations to brainstrust will be paid into the treatment account and will be ceded to the charity for their general use once treatment has been paid for and funds are deemed not to be required.
John Radcliffe Hospital, Brain Tumour Department – The UK’s leading neurosurgery hospital, partnered with Oxford University, also one of the leading research centres. Mum’s successful resection has played a very significant part in her continued wellbeing thus far and we would like to help others have the same care as well as providing capital to fund research.
Brain Tumour Research – a body dedicated to finding the cure for brain tumours by building a network of experts in sustainable brain tumour research. “Every year 130,000 people in the UK are diagnosed with a brain tumour. Brain tumours kill more children and adults under 40 than any other cancer. Yet in 2014, brain tumours received only 1.5% (7.7 million) of the 498 million national spend on research into cancer. At this rate, it could take 100 years to catch up with developments in other diseases.”
Following Gooseberry Fool’s initial donation, our intention is to continue supporting these charities in the future.